Cold Front

A Study Tool for the Nascent Cold Reader

“Cold reading” is widely used by successful mentalists, both as an end in itself and as a technique to enhance other effects (Annemann’s classic Pseudo Psychometry, for example, yields a completely different experience when performed by a skilled mentalist, compared to a traditional magician). Unfortunately, attempts to acquire this critical skill commonly result in confusion and frustration. This is ultimately to the benefit of mystery entertainment (if it were easy, anyone could do it), but that is poor solace to struggling students of the art.

Opinions abound on the topic, but skilled practitioners widely agree on two basic principles:

The only way to become a good reader is to give lots of readings; rarely is the “practice makes perfect” adage so appropriate. A study of the literature (Ian Rowland’s encyclopedic Full Facts Book of Cold Reading is a textbook of the craft) will reveal the mechanisms that make cold reading work, but offer scant insight into the “thinking on your feet” element that differentiates the successful from the would-be reader.
The best way to begin giving readings is via the use of a traditional oracle such as astrology, cartomancy, palmistry, numerology, etc.

Of these, palmistry is particularly attractive, its application being more casual and convenient than most: it can be done in real time, and requires little more than a hand, which most potential participants will have available. These are among the several reasons why Richard Webster’s 1985 classic, Quick and Effective Cold Reading, is arguably the best book for the neophyte. With its focus on the most difficult aspect of the process (getting started), and the use of palmistry as its vehicle, Richard’s book is a superb treatise on actually becoming a cold reader, from one of the world’s most acclaimed practitioners.

Still, even with Richard’s careful focus on those elements of palmistry specific to the needs of the professional entertainer, memorizing the necessary phraseology and its correlation to hand characteristics is an intimidating first step. Yet it is one that must be fully mastered prior to giving those all-important initial demonstrations of one’s burgeoning skill.

Cold Front is a study tool, designed to speed this critical element of the learning process. It consists of an innovatively designed, helpfully illustrated, carefully edited, and easily navigated set of eleven pocket-sized (approximately 3x5") cards, printed on both sides, incorporating all of the material that must be committed to memory. These cards include all the essential elements of the system, but by

eliminating distracting elaborations, explanations, and discussions
clearly illuminating the flow of the reading, and
permitting frequent, repetitive study at times convenient to the student

they offer a much easier path to mastery of the process, and the confidence necessary to effective performance.

Cold Front is designed to be used in stand-alone fashion, though its worth will certainly be enhanced when studied in conjunction with Mr. Webster’s original text, which provides a variety of additional supporting material. Quick and Effective Cold Reading can be purchased directly from Richard.

Cold Front, available here only, sells for a mere US$18 postpaid to anywhere in Canada/México/USA (US$19 anywhere else). Order directly and safely—with a credit card if desired—via PayPal:

Some users’ comments:

“Cold Front is so good ... a fine product.” — Craig Adkins [USA]

“... well-designed and should make it much easier to learn Richard’s palmistry system ... in nineteen years I’ve never actually memorized it. Because of their portability, your cards should make this task possible for me at last ... Cold Front is practical, convenient, and a worthwhile investment for anyone wanting to learn an elementary system of palmistry.” — Bob Allen [USA]

“Cold Front is nice — it’s very nice, and it’s something I’d use — actually I’m going to use it!” — Peter Arcane [UK]

“Cold Front is definitely a quick and easy way to learn a consistent approach to giving quality palmistry readings that we find people are willing to pay extra for — and tip better — as they are amazed at what they have learned about themselves ... We both want to thank you for creating a very useful tool for the practicing palmist.” — Eugene Bourgault & Dr Charles Green [USA]

“The cards are laid out very well, and take you step-by-step through the lines of the hand. The cards can easily fit in your pocket and I guesstimate you could learn how to do a very impressive reading in one or two nights of study. Which brings me to my next point. A surprising amount of mentalists do not know how to do a simple ‘reading’. As most know, I have a strong aversion to doing traditional ‘cold readings’ (i.e., a spewed out series of fake lines). Palmistry allows you to follow a traditional and effective system. These cards allow you to quickly learn palmistry, along with Richard Webster’s fantastic ‘lines’. For years I've recommended Richard’s shut-eye palmistry books, especially Palmistry for Beginners. I think these cards along with this book would give any mentalist a valuable (and profitable) tool to impress with. Best of all? No props. Way, way underpriced. Recommended.” — Stuart Cumberland [Canada]

“Cold Front is a great addition to the system of palmistry, and a wonderful learning aid ... both easy to understand and easy to use ... [For] everyone who seriously uses it, it will make the learning process much easier, and cut off significant time between now and when you go out to read.” — R. Lee Davis [USA]

“I think you have come up with another winner ... I would recommend it to any aspiring mentalist, and those long-toothed mentalists like myself, who should have this easy to learn armoury of facts at their finger tips. Cold Front contains all that is necessary to give a little spice to many mental effects ... and makes the performer look very experienced at cold reading. It adds a further layer of mystery to a performance. I like it a lot!” — Roger Ferriby [UK]

“... very well laid out, and the information is excellent.” — Peter Fillis [Australia]

“Cold Front is an indispensable tool for any cold reader. Particularly for the semi pros who are not doing it on a regular basis ... Doug has done a great job.” — Charles Gauci [Australia]

“Cold Front [is] exactly what I was looking for.” — Andrew Kimble [USA]

“Cold Front arrived the day before yesterday in perfect condition. Thank you very much! I have read Richard Webster’s book before, but, as you said, it’s not easy to get started. It’s much easier to develop presentations and scripts for mental routines than to ‘improvise’ readings ... But now I’m confident that I’ll take my first steps in palm reading pretty soon!” — Stefan Kurth [Germany]

“... excellent work. These are very creatively done.” — George Luck [USA]

“When I first opened [Cold Front] I thought it was expensive for such a small package ... however, after using them for an hour and being able to do basic but convincing palm readings I soon realised their real value. This set of cards, Richard Webster’s book [Quick & Effective Cold Reading], and Ken De Courcy’s Systematic Seer booklet (out of print and very hard to find) are the three things I would recommend most to those wishing to learn to cold read.” — Will Morton [UK]

“Cold Front is an excellent tool for learning and using palm reading, based on Richard Webster’s work on the subject. Highly recommended.” — John Nesbit [USA]

“I love it. Everyone who has Webster’s Quick & Effective should also purchase this little gem. It is organized extremely well, [incorporates] virtually all of Richard’s lines and patter to accompany the various aspects of the hand ... and make[s] the memorization so much simpler! ... I really love Cold Front, and consider it a major boon to beginning palm readers like me who really want to utilize Richard’s book.” — Seth Parker [USA]

“Great! Thank you for your work.” — Olivier Peeters [France]

“The product is excellent, exactly what I was expecting and very useful ... very nice indeed.” — Shaun Porritt [UK]

“... a beautifully concise and compact set of notes that can be used to learn the Webster system and refresh the reader’s memory on the fly. If you were to attempt a similar note-taking exercise yourself, you’d be hard pressed to produce a more succinct and carefully worded document in such a small space. Cold Front expertly strips down the original Webster material, leaving only the parts of the system that really matter ... It’s the little touches that make Cold Front such a worthy investment: the diagram of the hand drawn upside down, the way the reader sees the hand; carefully considered shorthand terminology; a review card listing every reading component. Small details that make a big difference ... For those performers who want to get out there and start doing some quick readings, want to learn a powerful system quickly and easily, or just want to reacquaint themselves with Richard Webster’s classic system, Cold Front will certainly be a very beneficial purchase.” — Harrison Richards [UK]

“[Cold Front] is really quite outstanding. And the format is ideally unique. Thanks for your expertise and sharing this. I look forward to definitely using this in my work.” — Milton Scheuermann [USA]

“I can see where [Cold Front] is going to be a very useful tool ... I am already carrying the cards with me as a kind of ‘study guide’, to better learn and remember key attributes for palm reading ... I think that these are very useful tools for someone like me who is a neophyte.” — Randy Schostag [USA]

“This is exactly what I need as a continual learning tool ... The Cold Front cards are a perfect pre-show study tool, as well as a regular study tool. So the bottom line is I like them a lot ...” — Steve Solarzar [USA]

“[Cold Front] is just what I wanted. Thanx mate!” — Lyndon Webb [UK]

“I think [Cold Front] is a brilliant idea. People can carry it around in their pockets and study it in spare moments ... it’s great.” — Richard Webster [New Zealand]